Tiffany¡ªOutperforming from Neutral

Shares of jeweler Zale had collapsed on December 7th, falling $1.10, or 22%, while Tiffany was still taking on a maintained good momentum-Tiffany up 35 cents, or 6%, at $41.86.
It has been renowned that Tiffany & Co holds a significant position in the world jewelry market and is recognized to be benefit from its increasing geographic boundary once the economy rebounds.
Being well positioned to deliver dynamic sales and profits growth by the capital investment and a large sum of backup funds accumulated in the past few years, tiffany hardly dropped from the position of the jeweler leader. To weather the economic recession, this company is concentrating smaller formats that offer select collections and creations of lower priced higher-margin products, such as Atlas cuff links or Paloma's Zellige earrings.
These initiatives and creation will help Tiffany & Co not only get over this economic depression but also promote this company to grow stronger and more versatile and dynamic, which can be shown by Tiffany post improved third-quarter 2009 results.

TIFFANY & CO. Paloma's Tenderness Heart ring

TIFFANY & CO. Elsa Peretti Open Heart ring

Friday, December 11, 2009