The Service in Retailing Tiffany Stores

Now more and more people have been used to buying tiffany jewelry online. It is more fast and convenient to shopping tiffany online. In the past, it is not so easy for people to enjoy a satisfied service from the tiffany retailing store.
WHEN Katie Benetos of Bethpage learned in 1998 that Tiffany & Company had opened a store on Manhasset's prestigious Miracle Mile, she was thrilled. For years, the nearest Tiffany's had been in Midtown Manhattan.
But her shopping experience at the new location on Northern Boulevard just a few doors away from Prada, Brooks Brothers and Ralph Lauren was not all she had hoped for. She found a line that stretched to the door, waited more than 30 minutes to talk to a salesperson, and was treated rudely.
''I was appalled,'' she said. ''The service was horrible.''
Still, some stores exert a powerful attraction, and when Ms. Benetos returned to Tiffany's in Manhasset one Saturday this summer, she was relieved to see that there was no line. But she couldn't get help at the counter. Instead, she was directed to the woman standing nearby, who handed her an electronic pager and told her she would have to wait for service until her number was paged.
''I don't think it's very professional,'' Ms. Benetos said. ''They should have more sales associates rather than handing out beepers to their customers.''
Laurie Schmid-Snoeck of Bayside, Queens, said the pagers seemed out of character for a business that built its reputation in part on its high-quality service.
''It's not what you would envision Tiffany's to be like,'' Ms. Schmid-Snoeck said. ''It's kind of demeaning.''
Now, customers at Tiffany's are treated just like those waiting for dinner at the Cheesecake Factory in Westbury.

TIFFANY & CO. Elsa Peretti Open Wave earrings

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Tuesday, November 03, 2009