Historical Tiffany in USA

Tiffany's roots run deep in the nation's history. Tiffany is as American as guns. Since opening in 1837, it has survived the Civil War, two World Wars, and the Panic of 1893, the Great Depression, the psychedelic movement and 171 holiday seasons, supplying niceties from diamonds to cuspidors to dog whips. It designed a pitcher for the Lincoln inaugural, and made swords for the Civil War.
Tiffany introduced sterling silver to the United States. During the Gilded Age, Tiffany was beloved of European royalty, yet didn't turn down a commission from Diamond Jim Brady to create a solid gold chamber pot with an eye at the bottom, to gaze upon the backside of the actress Lillian Russell.
In 1885, Tiffany designed the "E Pluribus Unum" insignia that still graces $1 bills. During the wars, Tiffany supplied surgical instruments and precision parts for guns and airplanes.
It has designed and produced the Super Bowl trophy since 1967 and the Nascar trophy since 2004.
Tiffany has always managed to navigate the dark spells of the economic cycle. "Aesthetics, if properly understood, will almost always increase sales," said Walter Hoving, its chairman from 1955 to 1980, whose surefooted taste empowered the creativity of Jean Schlumberger and Elsa Peretti, even during the stagflation of the 1970s. "Design what you think is beautiful," Hoving reportedly told his artists, ¡°and don't worry about selling it. That's our job."

The newer store opened on Wall Street in October 2007, barely a year before the biggest economic calamity since 1929, but seems prepared to ride out this mess, too, by adhering to Hoving's advice ... and employing a few tricks from P. T. Barnum, an old friend and collaborator in the late 1800s.

TIFFANY & CO.TIFFANY KNOTS EARRINGS

TIFFANY & CO. Return to Tiffany Oval tag key ring

TIFFANY & CO. Tiffany Notes locket and chain

Tuesday, October 27, 2009